Country Product Manager (CPM) – ASUS Korea

ASUS Korea is seeking a dynamic and results-driven Country Product Manager (CPM) to oversee and drive the growth of our product lines within the South Korean market. This role is pivotal in crafting and executing go-to-market (GTM) strategies, ensuring optimal market positioning, and maximizing sales performance. The CPM will collaborate cross-functionally with global product teams, marketing, sales, and key partners to ensure that ASUS products meet the unique needs of the Korean market.

Key Responsibilities

• Product Strategy & Planning:
  • Develop and execute product strategies tailored to the South Korean market, aligning with ASUS’s global product roadmap.
• Conduct in-depth market research and competitive analysis to inform product positioning, pricing strategies, and promotional activities.
• Go-to-Market (GTM) Execution:
  • Lead the product launch process from concept to market introduction, working with cross-functional teams including marketing, sales, and supply chain.
  • Define product pricing strategies based on market conditions, competitive landscape, and business objectives.
• Sales Enablement:
  • Provide sales teams with product knowledge and market insights to drive successful engagements with customers.
  • Collaborate with channel partners and distributors to optimize product availability and ensure broad market coverage.
• Performance Monitoring:
  • Analyze product performance using KPIs such as sales volumes, market share, profitability, and customer feedback.
  • Implement corrective actions to improve product sales and market presence as needed.
• Collaboration & Communication:
  • Act as the key liaison between the global product teams and the South Korean market, ensuring local needs and trends are communicated effectively.
  • Build and maintain relationships with key external stakeholders, including distributors, retailers, and industry influencers.
• Marketing Support:
  • Partner with the marketing team to create effective campaigns and content that resonate with the local audience.
  • Drive product-related events, promotions, and media exposure to build brand awareness.

Qualifications

• Experience: <If you have strong passion, experience is not required>
  • Minimum 5 years of experience in product management, preferably in consumer electronics or the IT industry.
  • Proven experience in managing the full product lifecycle, from development to market launch and beyond.
• Education:
  • Bachelor’s degree in business, marketing, or a related field. A Master’s degree is a plus.
• Skills:
  • Strong analytical skills with a deep understanding of the Korean consumer electronics market.
  • Excellent project management abilities, able to manage multiple projects simultaneously.
  • Fluent in both English and Korean, with strong communication and presentation skills.
  • Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Attributes:
  • Highly organized, with the ability to work in a fast-paced, dynamic environment.
  • Self-motivated, proactive, and able to work both independently and as part of a team.
  • Strong leadership skills and ability to influence cross-functional teams.