Country Product Manager (CPM) – ASUS Korea

Seoul (Hybrid) • Full time

  • KOREAN: FLUENT
  • Project Management
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ASUS Korea is seeking a dynamic and results-driven Country Product Manager (CPM) to oversee and drive the growth of our product lines within the South Korean market. This role is pivotal in crafting and executing go-to-market (GTM) strategies, ensuring optimal market positioning, and maximizing sales performance. The CPM will collaborate cross-functionally with global product teams, marketing, sales, and key partners to ensure that ASUS products meet the unique needs of the Korean market.

Key Responsibilities

  • Product Strategy & Planning:
    • Develop and execute product strategies tailored to the South Korean market, aligning with ASUS’s global product roadmap.
  • Conduct in-depth market research and competitive analysis to inform product positioning, pricing strategies, and promotional activities.
  • Go-to-Market (GTM) Execution:
    • Lead the product launch process from concept to market introduction, working with cross-functional teams including marketing, sales, and supply chain.
    • Define product pricing strategies based on market conditions, competitive landscape, and business objectives.
  • Sales Enablement:
    • Provide sales teams with product knowledge and market insights to drive successful engagements with customers.
    • Collaborate with channel partners and distributors to optimize product availability and ensure broad market coverage.
  • Performance Monitoring:
    • Analyze product performance using KPIs such as sales volumes, market share, profitability, and customer feedback.
    • Implement corrective actions to improve product sales and market presence as needed.
  • Collaboration & Communication:
    • Act as the key liaison between the global product teams and the South Korean market, ensuring local needs and trends are communicated effectively.
    • Build and maintain relationships with key external stakeholders, including distributors, retailers, and industry influencers.
  • Marketing Support:
    • Partner with the marketing team to create effective campaigns and content that resonate with the local audience.
    • Drive product-related events, promotions, and media exposure to build brand awareness.

Qualifications

  • Experience: <If you have strong passion, experience is not required>
    • Minimum 5 years of experience in product management, preferably in consumer electronics or the IT industry.
    • Proven experience in managing the full product lifecycle, from development to market launch and beyond.
  • Education:
    • Bachelor’s degree in business, marketing, or a related field. A Master’s degree is a plus.
  • Skills:
    • Strong analytical skills with a deep understanding of the Korean consumer electronics market.
    • Excellent project management abilities, able to manage multiple projects simultaneously.
    • Fluent in both English and Korean, with strong communication and presentation skills.
    • Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
  • Attributes:
    • Highly organized, with the ability to work in a fast-paced, dynamic environment.
    • Self-motivated, proactive, and able to work both independently and as part of a team.
    • Strong leadership skills and ability to influence cross-functional teams.